Isuzu UK will once again be saying 'Shwmae' ('Hello') to S4C, as it returns as headline-sponsor of hugely-popular Welsh-speaking agricultural reality television show, Fferm Ffactor for a sixth consecutive series. The Japanese pick-up manufacturer will provide the winner of the hit television show, broadcast from October 2014, with a brand-new Isuzu D-Max pick-up.
Fferm Ffactor aims to find the best farming talent in Wales and presents 10 contestants with a series of daunting challenges, which test their practical skills, farming expertise and business acumen.
William Brown, General Manager at Isuzu UK, commented: "Fferm Ffactor has really struck a chord with rural audiences ever since the first series in 2009 and it continued to attract new audiences in new ways. In 2013 it was one of the most popular choices on S4C's online, on-demand service, Clic. Farming is a critically important industry across Wales and Isuzu is delighted to once again help Fferm Ffactor to find the stars that make it tick.
"Isuzu UK is proud that the new series will once again finish with the winner driving off in an Isuzu D-Max. Gwenno Pugh, last year's winner, can certainly testify to its qualities as a tough, dependable and refined workhorse," concludes Brown.
Gwenno Pugh, a livestock farmer was Fferm Ffactor's first ever female winner. Based in Gwynedd, the 28-year old drove away from the series finale in a fully-specified Isuzu D-Max Yukon.
The 2014 series will see new presenter, Ifan Jones Evans, take over the reins to provide the contestants with support, laughs and a shoulder to cry on. This year's competition includes cattle, dairy and agricultural farmers, as well as the youngest-ever participant, 20-year old Gethin Eifion.
The D-Max is available in three body styles – single, extended and double cab – with prices starting from £14,749 (CVOTR) for the entry-level single cab 4x2 rising to £25,995 (CVOTR) for the special edition Isuzu D-Max Blade Auto. The Isuzu D-Max is fitted with a super-efficient 2.5-litre twin-turbo diesel engine, producing 163 PS and 400 Nm of torque and able to tow a class-leading 3.5-tonnes (braked), which can be mated to a six-speed manual or five-speed automatic transmission. Every new D-Max sold comes as standard with the company's pioneering five-year / 125,000-mile warranty.