Isuzu UK has an exciting year of activity planned to mark 100 years since laying down its foundations in Tokyo, Japan. A range of celebratory events and new models will recognise the rich heritage of the company, which is one of the world’s leading manufacturers of diesel engines, pick-ups and light commercial vehicles.
2016’s centenary activities come in the wake of a sustained period of strong growth for Isuzu. Last year saw the sixth year of sales growth and the third consecutive annual sales record for the brand. In 2015, Isuzu sold 6,220 D-Max pick-ups, representing a 478 per cent increase over the 1,076 models registered in 2009.
To kick-off a busy year of centenary activity, Isuzu UK has taken to the airwaves this week with promotions on commercial radio stations Radio X and talkSPORT with short, 10-second advertising focussing on the D-Max as the “proper pick-up”. “The Isuzu D-Max…a proper pick-up. So why fake it?” it asks.
In spring, a UK-only special edition will join the Isuzu D-Max line-up complete with premium accessories and extensive upgrades to further widen its appeal among an ever growing spectrum of customers. The team at Isuzu UK is also working on a one-off development vehicle based on the standard D-Max, which will show-off the versatile pick-up’s key strengths like never before. Further details will be revealed about the project later in the year.