Website Privacy and Legal Information

We hope you will enjoy using the Roger Young Limited website ("website"), and we want to make sure your experience is as safe and useful as possible. Here you can find out how our website works, what data we collect from you, how we use it, conditions where we may disclose this data to others and how we keep it secure. By using our website you agree to be bound by the terms of this policy. Roger Young Limited ("Roger Young", "we" and "us") takes the issue of security and data protection very seriously and strictly adheres to guidelines published in the United Kingdom Data Protection Act of 1998 and the General Data Protection Regulation (EU) 2016/679 which is applicable from the 25th May 2018. We are notified as a Data Controller with the Office of the Information Commissioner under registration number Z679307X and we are the data controller of any personal data that you provide to us. Any questions relating to this policy and our privacy practices should be sent to


Personal information that we collect, why we collect it and how we use it.

We obtain information about you when you use our website and we also receive information from you, for example when you are viewing vehicles or making online bookings. We need this information to enable us to provide our online services and where appropriate, our in branch services booked through the website. This section sets out in more detail what information we collect, why we collect it, how we use it and how long we keep your information.
  • To make an online Service, MOT or Repair booking, we require your name, contact information and vehicle details. This information is required so that we can arrange your booking and notify you if there are any changes to the booking. You can also specify if you would like this information to be stored in a cookie, so as to avoid repeat typing in subsequent visits. If your car was purchased from Roger Young our aftersales system will already have your information and we will send you a yearly service/MOT reminder, as we are contractually obligated to do so. However, if you are an aftersales customer only then we will ask you at the point of service whether or not you wish to receive service or MOT reminders and/or general Roger Young Group marketing.
  • When you search our New Car Special Offers or Used Car Stock Locator we may store information on the vehicles you searched for in a cookie so that we can personalise site content.
  • We may track what type of vehicles you view so that we can make suggestions and personalise site content.
  • We monitor visitor usage patterns to help us continually improve the site.
  • To make an online enquiry and book a test drive we would need your name, contact information and a copy of your driver’s license, we will store a copy of this for 1 week.
  • Similarly if you take a courtesy car from our service department then we would require your name, contact information, insurance details and a copy of your driver’s license, we will store a copy of this until the car is returned.
  • Occasionally, we may use your e-mail address to send you information about changes to this website, we will ask you for permission to do so.
  • Phone calls may be recorded, and any recorded calls will be retained for a maximum of 18 months and only be used for training and quality purposes and/or to prevent or detect crime.
  • Please be aware that if your online enquiry leads to the purchase of a vehicle from Roger Young, then at the point of sale (under a contractual obligation) we will collect your full name, address, two contact telephone numbers, date of birth, drivers license details, payment details, details of the vehicle you are buying and any details of the vehicle you are part exchanging including mileage and MOT information if relevant. Your details will be retained in line with all regulatory laws and for no longer than 4 years unless you have transacted with us after this date. Your details will not be used for marketing purchases unless you have given us permission to contact you in this way.
  • If finance is required when purchasing a vehicle we will be required to collect further details including your marital and housing status, number of dependents, previous address, occupation, employer, business address and bank details as well as a copy of your driver’s license, a proof of address (i.e. a utility bill) and any other relevant documentation. This information will be passed by Roger Young with your permission to the finance companies and if you are approved for finance the copies of your documentation will be securely shredded after 3 months. Your personal information will be stored on your order form which will be kept for 6 years after which it will be removed.
  • If your online enquiry leads you to visit Roger Young we use CCTV to monitor the premises, therefore your image and potentially your vehicle registration will be captured and stored for up to 21 days. We review our data retention periods regularly and will only hold your personal data for as long as is necessary for the relevant activity, or as required by law (we may be legally required to hold some types of information), or as set out in any relevant contract we have with you.


It is your choice whether you receive information such as marketing from us and you can select this by ticking the relevant boxes on the form where we collect your information. We will not contact you for marketing purposes unless you have given your prior consent. If you have agreed to receive marketing from Roger Young we may e-mail to inform you of new products available from companies within the Roger Young group. If, at any time, you no longer wish to receive this information, please send a written request to Also, all of our email marketing correspondence gives you the option to opt-out of receiving further marketing emails. Please note that you will still receive emails directly related to an enquiry you have submitted via our contact form.If you have opted-in to receive marketing material from us, we will use your name and email address to send out this information.


Access to Your Information

You may request, at any time, a copy of the personal information the Company holds about you, at no cost. Should you wish to access or update the personal information that we hold, please contact us by sending a written request to Data Protection Supervisor, Roger Young Ltd, Saltash Parkway, Saltash, PL12 6LF or by emailing you wish to have the information the Company holds on your person removed, please request this in writing to Data Protection Supervisor, Roger Young Ltd, Saltash Parkway, Saltash, PL12 6LF or by emailing – as long as your information is not pertinent to the completion of a contract or required for any legal reason it will be removed.If you are concerned that we are not using your information in accordance with the law, or are not satisfied with our response to a request made above, then you can complain to the Information Commissioner’s Office.


Data Security

Please be aware that the transmission of information via the internet is not always completely secure. Although we will do our best to protect your personal data, we cannot guarantee the complete security of your data transmitted to us electronically; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to restrict unauthorised access.


Data Storage and Use of Data Outside of the European Economic Area

We store your data on secure servers inside the European Economic Area (EEA).Some of our third party contractors are based outside of the EEA however, we have strict control over how and why your data can be accessed. By submitting your personal data, you are consenting to this transfer, storing or processing. If we transfer your data outside the EEA we will take steps to ensure that appropriate security measures with the aim that your rights continue to be protected as set out in this policy.

Disclosing Your Information

We may disclose your personal information to another member of our group, which means our ultimate holding company and its subsidiaries as defined in section 1159 of the UK Companies Act 2006 – Jaguar Land Rover (01672070)We may disclose your personal information to third parties under the following circumstances:
  • If we sell any business or assets, in which case we may disclose your personal data to the prospective buyer of such business or assets.
  • If Roger Young or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Roger Young Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • We work with various third party providers to help us deliver our products and services, and we only disclose your information as far as is necessary to provide the service. However, we have contracts with third party suppliers and we will have completed necessary security checks and full due diligence to ensure that your data is kept safe once passed to the third party. All third parties only have the right to use your data to complete an obligation, they do not have marketing rights over your data. Your data is used including in the following circumstances:
    • We may contract a data cleansing organisation to ensure all data is accurate and up to date.
    • If your online enquiry leads to the purchase of a new car your information will be disclosed to the manufacturer for warranty, registration and safety recall purposes. In some circumstances the manufacturer will be acting as the data controller of your information and we recommend that you read their privacy policy to see how they will use your information.
    • If your online enquiry leads to the purchase of a vehicle with a finance agreement, we will disclose your information to 3rd party finance companies. If you are accepted for finance that finance company will be the data controller for your information and we recommend that you read their privacy policy to see how they will use your information.

How we use cookies

Roger Young Ltd use cookies to help improve our websites and make your browsing experience more useful, more relevant and tailored to you. In order to comply with the most recent legislation and in the interests of transparency, we have updated our privacy policy to give you clearer information on the way we use technology such as cookies and how they affect your privacy.Cookies are small text files, placed on your hard disk by a web page server. They are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.We will use encrypted information gathered from the cookies to improve your online experience with Roger Young.Some of the cookies we use will expire after you close the browser window. These are called session cookies. Some cookies last longer than this, because they are used to identify return visits to the website. After browsing our website you may receive personalised banner advertisements whilst browsing other reputable websites. We are committed to providing you with information on products and offers which are relevant to you. Any banner advertisements you receive will relate to products which have been viewed whilst browsing this website on your computer or other device. This service is provided by Roger Young via a reputable third party specialist provider, through the use of cookies placed on your device. All cookies listed below will be enabled while you use our website and they will operate as established below. Please note that cookies do not harm your computer or any software you may have.


What cookies we use and why

Types of cookies:
  • Session cookies are deleted when you leave our websites. They help keep track of your progress so you don’t have to enter the same information more than once.
  • Persistent cookies stay on your device after your browsing session has ended. They will remember settings, preferences and details for the next time you use the websites.
  • First party cookies are set by the website owner, i.e. Roger Young.
  • Third party cookies are set by other parties, such as Google and Twitter.
  • Necessary cookies are required for the operation of our website.
  • Performance or analytical cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, for example, remember your preferences (for example, your postcode in Find a Dealer search).

Jaguar Land Rover Privacy Policy

Roger Young Limited is part of a network of independent companies (which for the purposes of this notice we refer to as the Jaguar Land Rover Retail Network). Each company offers services that are able to support a Jaguar Land Rover customer. They may provide services that support the proper handling of the underlying contractual relationships of which a Jaguar Land Rover vehicle owner may be a party (in particular, in connection with a vehicle, parts or accessories purchase contract, leasing/financing' contract, workshop/guarantee order), or they may offer services that support a Jaguar Land Rover customer or prospect, for example, in provision of pre-contractual measures where requested (for example, a test drive or a brochure).

From time to time, Roger Young Limited may collect personal data from_you either directly, or through Jaguar Land Rover, its group companies or the Jaguar Land Rover Retail Network and preferred partners. This information that may be collected will always be made clear to you from the forms or documents available for you to see at the time of data collection.

Personal data will be shared with Jaguar Land Rover (and may be shared with its group companies and other identified third parties, including the Jaguar Land Rover Retail Network), for the purposes explained here and as set out in its privacy policies linked below.

This personal data could include details such as your name, email address, country, identity information including date and place of birth, contact data and your preferences and customer profile (e.g. marital status, fleet size, possible preferences for vehicle purchase and service), as well as details of vehicles purchased or transactions entered into with Jaguar Land Rover or its retail network, and banks details where applicable. Jaguar Land Rover may also combine and aggregate information received from you or our retailers and business partners through your different interactions with its brands and services.

When you enquire about, agree to receive information about or purchase a [Jaguar Land Rover] vehicle from Roger Young Limited, any information you provide will be shared with Jaguar Land Rover and processed for the purpose of managing your enquiry or vehicle purchase, and in particular information will be processed for the purposes highlighted below:

  1. To manage your orders, where appropriate to provide services (including but not limited to any applicable vehicle software updates), and to support your requests for information, products or services;
  2. Where you take a service (for example a test drive), or purchase a Jaguar Land Rover vehicle, the service you receive will include follow up satisfaction surveys from Jaguar Land Rover. These help us to understand the experience you have received, and can be used by Jaguar Land Rover to follow up on any comments you share and carry out assessment to improve their ongoing product and service quality. It is a legitimate interest of Jaguar Land Rover to process personal data to provide its products and services. Jaguar Land Rover also has a legitimate interest where it sends surveys to develop its relationship with existing customers and to assess service performance and standards. For further information about Jaguar Land Rover's personal data handling processes please see the Jaguar Land Rover privacy policies in the links below. As part of the assessed legitimate interests balance, you will be given the option in surveys that are emailed to you, to opt­ out at each email instance.
  3. If you purchase a Jaguar Land Rover vehicle from ·us taking on a finance agreement, the finance provider may pass on periodically information from your agreement to us:;·and also to Jaguar Land Rover. The information passed to Jaguar Land Rover can include information about term, charges and payments, agreement number, contact details, start and end agreement dates, and vehicle details. Jaguar Land Rover will handle personal data it receives and use it for the purposes described below and in its privacy policies (links below). Where permitted, and at a point nearing the end of your initial finance period, Jaguar Land Rover may use your contact data to provide you with news on similar products and services which may interest you.
  4. If you choose, you can select with us to receive direct marketing communications from Jaguar Land Rover, by selecting that option on a marketing or registration form. We will share these marketing permissions with Jaguar Land Rover
  5. Jaguar Land Rover use information for purposes that include analytics, research and development, marketing and market research, customer and service satisfaction and product and service improvement programmes, to help it better understand your service experiences, to improve Jaguar Land Rover products and services, and to make your transactions and communications with Jaguar Land Rover and its retail network more tailored and enjoyable. For full information about the purposes for which Jaguar Land Rover process personal data, please see the privacy policy links below.

Jaguar Land Rover may from time to time and in accordance with its privacy policies, disclose information to the identified categories of recipient company or organisation for the purposes explained in its privacy policies. Should this happen, Jaguar Land Rover will require that any third party companies who handle your information comply with applicable privacy and data protection rules.

For more information about how Jaguar Land Rover and its group companies handle and protect your personal information, please refer to;

Privacy Policy: Jaguar: Land Rover

Any questions to Jaguar Land Rover?

You have the right as an individual to find out what information Jaguar Land Rover hold about you and make corrections if necessary. You also have the right to ask us to not to use your information in certain circumstances, including for marketing purposes by choosing not to give your consent on any marketing or registration forms. For full information about your data protection rights, please see the Jaguar Land Rover privacy policies linked above.

If you have any specific questions that are not covered in this section, or want to know what information we currently store on you, please contact:

For questions about Jaguar Land Rover's data handling activities, please contact:

Land Rover:


If you have a specific data protection concern or complaint, you can address it to the Jaguar Land Rover Data Protection & Privacy Team at


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